Promotion - Marketing

Front

A group of closely related products manufactured and/or sold by a business is a

Back

product line

Front

The number of product items offered within each product line is:

Back

product depth

Front

Promotion is ANY form of communication to inform, persuade, or remind people about its product. True or False?

Back

True

Front

Used by a business to create a favorable image for itself

Back

institutional promotion

Front

Any form of direct contact occurring between a salesperson and a customer

Back

personal selling

Front

Any PAID form of non-personal presentation & promotion of ideas, goods, or services by sponsor

Back

advertising

Front

A type of advertising directed to a targeted group of prospects rather than to a mass audience

Back

direct marketing

Front

A coupon is an example of a sales promotion

Back

true

Front

Any activity designed to create a favorable image toward a business, or it's products

Back

public relations

Front

Which of the following does a company have the least control over?
personal selling,
advertising,
direct marketing,
publicity

Back

publicity