Business of Retail - Chapter 3 - Practice B

Front

You are a sales associate at a sporting goods store and the manager has noticed that green socks are not selling very fast. The manager challenges you to sell 15 green sock pair for $3.00 each. Which of the following is the BEST action to achieve this goal? Options: Ask the customers if they need green socks., Let the customer use the green socks to try on shoes, Offer them to each customer while ringing them up., Decorate the store with a green theme.

Back

Offer them to each customer while ringing them up.

Front

Of the following, which is not part of a promotional strategy? Advertising, Personal Selling, Publicity

Back

Pricing

Front

Folding clothing so that it looks nice when you display it for customers is part of

Back

Visual Merchandising

Front

The FIFO method makes sure that which of the following occurs? Top-selling items are in the front of display, Top-selling items are in the back of display, The nearest expiration dated items are in the front of the display       , The nearest expiration dated items are in the back of the display

Back

The nearest expiration dated items are in the front of the display      

Front

You send out coupons to regular customers. This is an example of:

Back

Discount pricing

Front

What sales strategy is most likely to succeed in clearing out remaining summer merchandise during the transition to back-to-school? Options: Introduce an employee incentive plan for the salesperson who sells the most summer apparel that week, Put up signs throughout the store stating that all summer merchandise is "while supplies last," Suggest shipping the summer merchandise to an outlet store to make room for the spring line, Reduce pricing on summer apparel by 50% or more and add incentives for purchasing sunscreen, bathing suits, and tank tops.

Back

Reduce pricing on summer apparel by 50% or more and add incentives for purchasing sunscreen, bathing suits, and tank tops.

Front

Sharon rearranges merchandise on the sales floor and wants to determine if the new setup improves sales. What is the best way to evaluate this?

Back

Compare sales reports before and after the merchandising change.

Front

Which of the following is not part of a promotional strategy?
Pricing, Advertising, Publicity, Personal Selling

Back

Pricing

Front

Which of the following is an example of Search Engine Marketing (SEM)? A retailer places advertisements in a weekly flyer with discounted prices. A retailer uses in-store kiosks to promote seasonal sales. A retailer sends promotional coupons to customers via email. A retailer pays for Google Ads to appear when customers search for specific keywords.

Back

A retailer pays for Google Ads to appear when customers search for specific keywords.

Front

What is the primary purpose of in-store digital signage?

Back

To show advertisements, images, and videos that target customers.