"Place" - Chapter Test

Front

A supply chain includes only the producers and retailers involved in delivering goods to consumers.

Back

False

Front

Retailers are considered intermediaries in the supply chain.

Back

True

Front

Bulk-breaking involves breaking large quantities of goods into smaller quantities for resale.

Back

True

Front

Digital delivery is only used for media streaming services.

Back

False

Front

Agents and brokers take ownership of the products they distribute.

Back

False

Front

Exclusive distribution agreements restrict distributors from handling competitors' products.

Back

True

Front

What is another term for "Place" in marketing?

Back

Distribution

Front

Which of the following is an example of a direct channel in B2C markets? Selling through wholesalers, Selling directly to consumers without intermediaries, Using agents to sell products, Selling to retailers who then sell to consumers

Back

Selling directly to consumers without intermediaries

Front

What function does an intermediary perform when ensuring products meet safety standards?

Back

Facilitating

Front

Which channel of distribution is the longest in a B2B market? Options: Direct channel, Retailer channel, Agent/Broker + Industrial Distributor channel, Wholesaler channel

Back

Agent/Broker + Industrial Distributor channel