Digital Marketing Final Exam Prep

Front

Social media marketers operate largely under which of the 4 P's?

Back

Promotion

Front

________ is a measurement of customer's familiarity with a brand and its products and/or services.

Back

Brand awareness

Front

What are the 4 P's of marketing?

Back

Product, Price, Place, Promotion

Front

True or False: When businesses use the word "messaging," they are only referencing a written set of words.

Back

False

Front

A _______ is a statement or phrase that encourages audience response.

Back

Call to action

Front

Which of the following best defines “advertising campaign”? A collection of posts about the same product on social media, A collection of advertisements trying to accomplish the same goal, A video of a product or service that is shared on multiple social media sites, Any content that promotes a brand’s product or service

Back

A collection of advertisements trying to accomplish the same goal

Front

Theo’s Pizzeria wants to use Facebook to increase revenue, so it develops a social media marketing plan and runs targeted ads. Which of the following best describes what Theo’s Pizzeria is using? Retargeting, Monetization, Authentication, Media buying

Back

Monetization

Front

Which of the following highlights a key difference between one-to-many and one-to-one marketing?

Back

One-to-one marketing is considered personalized marketing, while one-to-many is considered an indirect form of marketing.

Front

True or False: Evergreen content stays relevant to its readers.

Back

True

Front

A social media influencer is ________.

Back

Someone with a relatively large following on social media who uses it to exert influence in his or her area of expertise