Domain 2 Lesson 2 Flashcard

Front

A marketing method that uses customized newsletters to engage with customers is __________.

Back

e-mail

Front

A marketing method that uses ads on a website within a search engine is ______________ advertising.

Back

pay-per-click

Front

The four segments of sales data are ____________, geographical, demographic, and psychographic.

Back

behavioral

Front

______________ data provides information about a customer’s age, gender, or ethnicity.

Back

demographic

Front

Investors use customer ______________ costs to determine the cost of acquiring new customers.

Back

acquisition

Front

The formula used to determine customer acquisition costs is ______________ expenses plus sales expenses divided by the number of new customers for the period. [Customer Acquisition and Retention Costs]

Back

marketing

Front

It is more _____________ to keep current customers than to acquire new customers. [Customer Acquisition and Retention Costs]

Back

cost effective

Front

Customer retention rates are found by ____________ the number of new customers acquired during a period from the number of customers at the end of a period, then dividing by the number of customers from the start of the period and multiplying by 100. [Customer Acquisition and Retention Costs]

Back

subtracting

Front

A(n) ___________________ provides an overview of the marketing plan. [Elements of a Marketing Plan]

Back

executive summary

Front

Which marketing method uses specific technical elements to be among the top search results?

Back

SEO