Social Media Risk Assessment and Management from Lesson 7

Front

How often should the company review internal controls for social media?

Back

Annually

Answer explanation

When assessing risks, a company must examine the potential threats and weaknesses, the probability that the threat will occur, and the effect on the business if the threat happens. This should occur annually.

Front

What stage of the risk assessment analysis is Leo responsible for when he notifies the manager about control efforts not working right?

Back

Monitor and revise

Answer explanation

The final stage in a risk assessment is to monitor and revise control efforts and the risk management strategy. Because the social media landscape is in a constant state of change, new risks are continually developing. For that reason, your company should regularly review and evaluate your social media risks and control efforts.

Front

Who is responsible for monitoring and protecting the systems related to social media?

Back

Information Technology Department

Answer explanation

The keyword in this question is monitoring the SYSTEMS. Systems refers to computer and network related issues and controls - which falls under the category of Information Technology.

Front

What act was passed in 1998 to protect copyrighted works on social media?

Back

Digital Millennium Copyright Act

Answer explanation

The Digital Millennium Copyright Act (DMCA) of 1998 was established to deal with copyrights in the new digital age of content.

Front

What is an important step for the social media team to take in response to a viral negative comment that caught the attention of news channels?

Back

Keep the lines of communication with customers, follower, and news channels open.

Answer explanation

Here are some guidelines to follow when responding to a crisis:

-Review responses before posting

-Keep lines of communication open

-Respond as quickly as possible

• -Be sincere

• -Remain flexible

• -Pause scheduled posts, ads, and other online communications

Front

What best describes a cookie? Options: Small amounts of coding on a webpage or in an email message that help the business see how you interact with that content., Small amounts of data stored on your hard drive that track your mouse movements and mouse clicks and report back to a vendor., Small amounts of data stored on your Internet browser that help track the URLs of the websites you visited using that browser that day., Small data files stored on your hard drive or in device memory that store information about your use of the site or app.

Back

Small data files stored on your hard drive or in device memory that store information about your use of the site or app.

Answer explanation

Cookies are small data files stored on your hard drive or in device memory that store information about your use of the site or app. By default, most web browsers are set to accept cookies. You can also change your cookie preferences in your browser settings to remove or reject cookies.

Front

A new employee may pose a risk if: Vague policies, System vulnerabilities, Inconsistent processes, Undefined roles

Back

Vague policies

Answer explanation

For example, a threat might exist if an employee does not understand what information is confidential or that posting this information on a social media site is unauthorized. Policies help both new and current employees understand the guidelines and expectations for using social media. Vague policies and rules can create confusion and misuse of the company's social media.

Front

Bob has asked for a meeting with the executive team to talk about data privacy and security concerns. Which department will be affected the most because of this meeting?

Back

Information Security

Answer explanation

Information Security covers all security and network issues related to data and Internet use.
Also covers Data protection Privacy and
Intellectual property protection

Front

What is the largest risk of social media that Leo should cover in his executive report? Options: Reputation damage, Cybercrime, Financial loss, Legal issues

Back

Financial loss

Answer explanation

Financial loss is the largest risk a company might incur from social media. Most of the other types of risks may also lead to some form of financial loss.

Front

Matt leads the review of policies, processes and systems used to mitigate social media risks. Who else engages in this work with Matt? Options: Company president, Social media team, Governance group, Social media strategist

Back

Governance group

Answer explanation

The governance group is responsible for creating and revising policies, processes, and systems that are used to manage and mitigate social media risks.