12/09 BW Intro

Front

Which of the following is NOT a component of the marketing mix? Product, Price, Promotion, Production

Back

Production

Front

What does the term "target market" refer to?

Back

A specific group of consumers a company aims to reach

Front

Which of the following is a demographic characteristic used to define a target market? Lifestyle, Age, Personality, Attitude

Back

Age

Front

What is market segmentation?

Back

Dividing a market into smaller groups with similar needs

Front

Which of the following is an example of psychographic segmentation? Income level, Age group, Lifestyle preferences, Geographic location

Back

Lifestyle preferences

Front

Which of the following is a benefit of identifying a target market? Options: Increased production costs, Broader product range, Higher employee turnover

Back

More effective marketing strategies

Front

What is the role of promotion in the marketing mix?

Back

To inform and persuade customers about a product

Front

Which of the following is an example of geographic segmentation? Age group, Income level, Climate, Personality

Back

Climate