G8-U2-Advertising and Marketing Vocabulary

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Body Copy

Back

The main text of a written work, typically found in advertisements or articles.

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Company Logo

Back

A graphic symbol or emblem representing a company.

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Headline

Back

The title or main heading of an article or advertisement.

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Message

Back

The main idea or theme conveyed in a communication.

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Slogan

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A short and memorable phrase used to promote a product or brand.

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Word-play

Back

A humorous or clever use of words that suggests multiple meanings.

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Call to Action

Back

A prompt for the audience to take a specific action, often used in marketing.

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Company Name

Back

The official name of a business or organization.

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Image

Back

A visual representation of something; a picture.

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Pun

Back

A form of word-play that exploits multiple meanings of a term for humorous effect.