Entrepreneurship ME11 3.02

Front

A unique selling proposition is an attribute of your product or brand that separates your business from competitors.

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separates your business from competitors

Front

The benefit that a USP communicates to a customer is

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one of a kind

Front

A migraine medication's USP communicates that it contains the safest ingredients. This USP is related to

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product features

Front

A USP can improve the performance of a work team by

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providing a common goal

Front

USP's are particularly important in a company's ________ function.

Back

marketing

Front

Many companies use a USP as part of their overall ______ strategies.

Back

positioning

Front

Marketers often condense USP's into short slogans because customers tend to remember just one thing from an advertisement.

Back

customers tend to remember just one thing from an advertisement.

Front

Which of the following is a characteristic of successful USP's: Easy to communicate, Meaningful to the company, Vague, Short-lived

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Easy to communicate

Front

Your target market is "poor" college students, so you base your USP on value pricing. This is an example of USP that is

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meaningful to the customer

Front

"Our product works great!" is an example of a USP that is not ______enough.

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specific