Front

What is a best practice for using curated content ethically when creating an article about the ten best games for breaking the ice at parties?

Back

Create a new title, links to the original sources and add personal editorial comments.

Front

The developers of a point-of-sale retail transaction software had a system error in the Web server. Users of the system were unable to upload data through their remote online entry service. The customers quickly grew angry about the situation and began posting negative comments on several popular social media sites and the company’s public message board. The company is in the response stage of managing the crisis. What should they do?

Back

Post responses to the messages, explaining the problem and when it will be resolved.

Front

What tasks should Connie perform to ensure all departments are performing as expected? Options: Monitor activities for risks, measure and gather appropriate data and create reports that assess risks and suggest controls.

Back

Monitor activities for risks, measure and gather appropriate data and create reports that assess risks and suggest controls.

Front

How can a large grocery store chain best incorporate social media to their advertising mix? Options: Post recipes with coupons for the ingredients, Schedule promotional events at various store locations, Post the weekly coupon flyer as a PDF, Post a link to their corporate Web site.

Back

Post the weekly coupon flyer as a PDF

Front

Sarah is conducting a SWOT analysis of the online social media plan for a company that sells professional-wear clothing for women. What should she have completed first? Options: A social media audit, Development of a persona, A social media audit and a list of social media goals, Analysis of current user demographic segmentation

Back

A social media audit and a list of social media goals

Front

What kind of social media metric best measures the number of followers who clicked and responded to a paid advertisement?

Back

Click-through rates

Front

A company noticed a recent spike in online posting about one of their products. In response, they increased the amount of paid advertising for that particular product. However, sales of the product dropped by 75% in the next 3 months. Which value component was missing from the analysis about the spike?

Back

Context; most of the posts were complaints about product performance

Front

What type of media report would be the most appropriate for Jonathan's presentation about the results of the marketing team’s social media campaigns over the last year? Options: Executive, Campaign, Community, Platform

Back

Campaign

Front

A startup business is designing fabric patterns for the home fashion industry. What type of platforms will best meet the business’ social media marketing needs? Options: Microblogging sites, such as Twitter; Professional networking sites, such as LinkedIn; Photo oriented sites, such as Instagram or Pinterest; Content sharing sites, such as Facebook or MySpace

Back

Photo oriented sites, such as Instagram or Pinterest

Front

Which organization is likely to experience the highest impact of implementing an aggressive social media marketing campaign? A car manufacturer that makes trucks, sedans and hybrids, A large financial services company providing payroll processing, A circus performance troupe that travels the country, A political campaign for mayor of a large city

Back

A political campaign for mayor of a large city