Marketing Exploration: Midterm

Front

What is the definition of marketing?

Back

The process of promoting and selling products or services.

Front

How do organizations create value for customers? Options: By offering discounts, By improving product quality, By enhancing customer service, By leveraging brand image

Back

By leveraging brand image

Front

How can strong customer relationships be built?

Back

Through effective communication and fulfilling promises

Front

Market Research: ______ and analyzing data about target markets.

Back

gathering

Front

Market Segmentation: dividing the market into distinct groups based on similar ______.

Back

preferences

Front

Targeting: marketing to the segments that best fit ______ or service.

Back

product

Front

Marketing Mix (4 P’s): product, price, place, ______.

Back

promotion

Front

How does marketing aid organizations?

Back

By responding to customer feedback, needs, and wants to align products and services with market demand

Front

How does marketing identify opportunities for growth and consumer interactions?

Back

By analyzing market trends and consumer behavior

Front

Which of the following products are sold by Apple Inc.?
Options:
iPhone,
Galaxy,
Pixel,
Xperia

Back

iPhone