Front

What type of media report would be the most appropriate for Jonathan's presentation about the results of the marketing team’s social media campaigns over the last year? Options: Executive, Campaign, Community, Platform

Back

Campaign

Front

A game development company wants to create a new action adventure game. They already have an established online presence that includes many players of their existing games. They ask the players for ideas and scenarios for the new game. What stage of social community building is this?

Back

Cultivation

Front

What stage requires assigning probability levels to threats in social media risk management?

Back

Assess and evaluate

Front

A company can use statistics from social media to predict user behavior. What kind of big data strategy is this?

Back

Social analysis (social metrics in social media Big Data

Front

What is the activity called when customers are liking, commenting, and sharing a company's posts about a new product?

Back

Engagement (measurement of comments, likes, and shares)

Front

What content should Jenn create for her social media campaign for non-toxic cleaning products? Options: Images that contain the brand color scheme and products, infographics on the impact of toxic cleaning chemicals on the environment compared to their products and videos demonstrating how well the products work., A wide variety of images with eye-popping color schemes, infographics similar to their competitors’ and a podcast discussing how well their products work., A profile and a cover photo to repurpose across all platforms and a full length video of an infomercial the company recently aired on regional television, Several trendy collage images with various fillers, an elaborate infographic explain the chemistry behind their cleaning products and video interviews with various members of the marketing and sales team.

Back

Images that contain the brand color scheme and products, infographics on the impact of toxic cleaning chemicals on the environment compared to their products and videos demonstrating how well the products work.

Front

What can a yarn store group manager do to encourage more members to share their projects? Options: Encourage the frequent posters to contribute more, Cross post new projects from a quilters group, Create instructional videos of previously posted projects, Offer free yarn skeins to first time posters.

Back

Offer free yarn skeins to first time posters.

Front

James is creating a social media strategy plan in order to help drive company sales. He is selecting various personas that might shop at the online store and ranking them based on their possible level of interest in the product. Which stage of the social media strategy plan cycle is he in?

Back

Identify the target audience (who? Demographics constraints; needs & wants)

Front

Which of the following is a benefit of researching and creating social media personas for a business? Helps you identify problem areas in your campaign during the monitor and adjust phase, Helps you focus on who your main brand consumer is and seeing your products from their perspective, Helps you keep the cost of purchasing social media ads to a minimum, Helps you identify the demographics of your current audience

Back

Helps you focus on who your main brand consumer is and seeing your products from their perspective

Front

A company has determined that their typical customer hears about their products through their social media network, then visits the company web site and then makes a purchase. What type of conversion attribution model is this?

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Last social touch. (give credit to the last SM platform before the conversion)