Digital Marketing

Front

John is starting an online business and is researching different types of e-commerce. Which of the following is NOT a type of e-commerce he should consider? B2B (Business-to-Business), B2C (Business-to-Consumer), C2B (Consumer-to-Business), B2E (Business-to-Employee)

Back

B2E (Business-to-Employee)

Front

Imagine you are starting an online business and you need a platform to sell your products. Which of the following would be an example of a third-party e-commerce platform you could use? Shopify, Amazon, eBay, All of the above

Back

All of the above

Front

John owns a small bakery. He is considering moving his business online. Which of the following could be a potential disadvantage of this move? His bakery could reach customers beyond his local area, He might face higher operational costs due to website maintenance and online marketing, Customers might trust his business more because of its online presence, His business could scale up more easily with online sales

Back

He might face higher operational costs due to website maintenance and online marketing

Front

Imagine you are running an online store. Which of the following would be an example of a strategy you could use to keep your customers coming back? Implementing a loyalty program where customers earn points for every purchase, Hosting flash sales where products are heavily discounted for a short period of time, Using pop-up ads to advertise your products, Offering one-time discounts to first-time customers

Back

Implementing a loyalty program where customers earn points for every purchase

Front

Imagine you are developing an e-commerce website for a client. Why would you implement responsive web design?

Back

To ensure a consistent user experience across different devices like smartphones, tablets, and desktops.

Front

Imagine you are starting a small business and want to leverage a social commerce platform for selling your products. Which of the following would be an example of such a platform? Facebook Marketplace, PayPal, Google AdWords, WordPress

Back

Facebook Marketplace

Front

What does "E-commerce" stand for?

Back

Electronic Commerce

Front

Which of the following is NOT a type of E-commerce: B2B (Business-to-Business), C2C (Consumer-to-Consumer), G2C (Government-to-Consumer), P2P (Peer-to-Peer)?

Back

G2C (Government-to-Consumer)

Front

Which of the following is an example of a B2C (Business-to-Consumer) E-commerce transaction?
Options:
IBM purchasing computer chips from Intel,
John selling his handmade wooden toys on Etsy,
Mike selling his old bicycle to his neighbor, Steve,
The Department of Defense procuring military equipment from Lockheed Martin

Back

John selling his handmade wooden toys on Etsy

Front

John wants to sell his old iPhone on the internet. Which of the following scenarios best describes this situation?
Options:
John buys a new book from Amazon,
John's company purchases office supplies from Staples,
John sells his iPhone to Mike through eBay,
A government agency buys software from Microsoft

Back

John sells his iPhone to Mike through eBay