The 4 Ps of Marketing are Place, Promotion, Price, Product.

• True

• False

People are the same as “target market”.

• True

• False

The target market is not considered when promoting products or services.

• True

• False

The target market is considered when making all decisions regarding Product, Place, Price, and Promotion.

• True

• False

Market segmentation is used to help marketers to clearly define their target market.

• True

• False

Products are goods, services, or ideas that are developed to meet customer wants and needs.

• True

• False

Products are always tangible goods.

• True

• False

Product development is the creation of products with new or different characteristics that offer new or

additional benefits to the customer.

• True

• False

Target market is the group of customers most likely to buy your product.

• True

• False

Marketers need to identify and understand customer wants and needs in order to develop successful

products.

• True

• False