Ethos Pathos Logos

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What is Ethos?

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Ethos is an appeal to credibility or character. It persuades the audience by establishing the author's or speaker's credibility and trustworthiness.

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What is Pathos?

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Pathos is an appeal to emotion. It persuades the audience by evoking feelings and emotions.

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What is Logos?

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Logos is an appeal to logic and reason. It persuades the audience by using logical arguments, facts, and evidence.

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How does Ethos function in persuasion?

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Ethos functions by convincing the audience of the speaker's or writer's credibility, often through their experience, expertise, or moral character.

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How does Pathos function in persuasion?

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Pathos functions by appealing to the audience's emotions, aiming to elicit feelings such as sympathy, anger, or happiness to persuade them.

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How does Logos function in persuasion?

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Logos functions by using logical reasoning, facts, statistics, and clear arguments to persuade the audience.

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Give an example of Ethos in advertising.

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An example of Ethos in advertising is a celebrity endorsement, such as Tiger Woods endorsing Nike, which leverages his credibility as a professional golfer.

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Give an example of Pathos in advertising.

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An example of Pathos in advertising is a commercial showing sad animals in shelters to evoke sympathy and encourage viewers to adopt pets.

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Give an example of Logos in advertising.

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An example of Logos in advertising is a product claiming to be '100% sugar-free,' providing factual information to persuade consumers.

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What role does a writer's reputation play in Ethos?

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A writer's reputation enhances Ethos by establishing trust and credibility, making the audience more likely to accept their arguments.