Marketing Mix

Front

The object or end to be achieved is the _________________________.

Back

Purpose

Front

A brief attention-getting phrase used in advertising or promotion is a ______________________________.

Back

slogan

Front

The process of communicating the value of a product or service is ______________________.

Back

marketing

Front

The amount of money needed to buy or sell a product is its _______________________.

Back

price

Front

A _________________________________ are promotional items that are linked to a product that often require box tops or other proof of purchase plus shipping and handling payment in order to acquire them.

Back

premium

Front

A ____________________________________ is A specific group of people with shared characteristics that a business markets its products or services to.

Back

target market

Front

A product, service, or concept that is publicly distinguished from other products, services, or concepts, so that it can be easily communicated and usually marketed is a ___________________________.

Back

brand

Front

______________ serve to represent a given organization or company through a visual image that can be easily understood and recognized.

Back

logo

Front

A person who buys the product or service is a _____________________________.

Back

customer

Front

_________________________________ is the Business competition is the contest between organizations that provide similar products or services or that target the same audience of consumers.

Back

Competition