Social Media - Lesson 4 Flashcard

Front

What best practice can Sam use to help the next social media campaign team improve performance regarding missed deadlines due to confusion on roles? Options: Include members who are not afraid to be flexible and bend the rules. Include creative members who can create new content quickly. Make sure the team members are in the same department. Make sure the team has clear roles and responsibilities.

Back

Make sure the team has clear roles and responsibilities.

Front

To increase awareness, Paul wants to increase the company’s product visibility on social media platforms. What strategy can he use to achieve this?

Back

Be active by posting daily and engaging with anyone interacting with the content.

Front

Work behind the scenes to create unique and memorable content for your company.

Back

Create the campaign budget.

Front

Sophia is a writer on the social media team. She is working on preparing content for social media. This content is long and covers complex ideas. Which content strategy should she use to deploy the content?

Back

Serialized content

Front

Mary has been selected to be on the next social media campaign. The manager asked her to analyze the company’s existing social media presence and the current sentiment across all platforms. Which stage of the campaign does this work occur?

Back

Preparation

Front

What strategy would help Linda and Phil's social media team improve in the last three phases of the social media funnel? Options: Post a discount offer for a first-time buyer. Use short educational content posts on a product. Post customer success stories with a product. Post a survey asking for feedback on products and services.

Back

Post a survey asking for feedback on products and services.

Front

What is a call to action?

Back

A link, button or graphic that encourages the user to click to perform an activity.

Front

Which activity are the social media team struggling with in their campaign after learning about the Rule of Thirds? Options: Premier, Production, Promote, Produce

Back

Promote

Front

How should the social media team respond to negative comments from influencers about the last campaigns being unhelpful? Options: Continue the same campaigns and encourage the influencers to modify their strategies. Designate a support person for the influencers that also functions as a coach. Increase the influencers with an outreach campaign that targets a different type of person. Develop a different persona that represents the audience that influencers reach.

Back

Develop a different persona that represents the audience that influencers reach.

Front

What is the 80/20 content strategy referred to when 80% of the content is interesting or informative and the rest is promotional?

Back

Pareto Principle