Chapter 5 Sports and Entertainment Marketing

Front

To interpret data, marketers must have the knowledge to see patterns and understand what those patterns mean.

Back

True

Front

After Marketing data is gathered, researchers will look for patterns and understand what those patterns mean.

Back

True

Front

Revealing patterns and measuring data are part of analytics, of finding meaning in the data. True or False?

Back

False

Front

The final step in the marketing research process is to determine a solution to the problem.

Back

False

Front

In some businesses, gut feelings and intuition are used in decision making. True or False?

Back

True

Front

A calculation of the estimated profit a business will earn from a customer is called the customer's lifetime value, or CLV.

Back

True

Front

Some large companies have a marketing research department within the firm but also work with outside marketing research firms.

Back

True

Front

Once people agree to participate in market research, companies can use the data those people provide in any way they choose.

Back

False

Front

There is no way for marketers to track the number of people who have seen an advertisement.

Back

False

Front

Even data-driven decisions must be balanced with common sense and ethics.

Back

True