Digital Marketing Flashcard

Front

What is the primary goal of digital marketing? Mark only one oval. Options: To create physical stores, To promote products using digital platforms, To avoid online interactions, To reduce brand awareness

Back

To promote products using digital platforms

Front

Which of the following best describes a target market? Mark only one oval. A random group of people, A specific group of consumers a company aims to reach, All internet users, Only people who dislike the product

Back

A specific group of consumers a company aims to reach

Front

What does branding in digital marketing involve? Mark only one oval.

Back

Creating a consistent online presence

Front

How can a brand's online presence be defined? Mark only one oval.

Back

How a brand appears and interacts on the internet

Front

What is the purpose of a social media campaign? Mark only one oval.

Back

To coordinate marketing efforts on social media

Front

What is the difference between direct and indirect marketing?

Back

Direct marketing communicates directly with customers, indirect uses broader methods.

Front

What is content marketing? Mark only one oval.

Back

Sharing valuable content to attract a target audience

Front

What is user-generated content (UGC)?

Back

Content created by users or customers

Front

What does a high bounce rate indicate? Mark only one oval. Options: The website is very engaging, Visitors leave after viewing only one page, The website has many pages, Visitors spend a lot of time on the site

Back

Visitors leave after viewing only one page

Front

What is a call to action (CTA)? Mark only one oval.

Back

A prompt encouraging users to take a specific action