Rhetorical Appeals

Front

What is Ethos?

Back

Ethos is an appeal to the credibility or trustworthiness of the speaker.

Front

What is Pathos?

Back

Pathos is an appeal to the emotions of the audience.

Front

What is Logos?

Back

Logos is an argument based on facts, evidence, or reasons.

Front

What is Kairos?

Back

Kairos is an appeal to time or time-sensitive topics.

Front

How does Ethos work in advertising?

Back

Ethos in advertising tries to make the company appear reliable, honest, and credible.

Front

Give an example of Pathos in advertising.

Back

An example of Pathos is a charity ad that says, 'By donating only fifty cents a day, you can help give a child clean drinking water.'

Front

What type of appeal is used when a speaker shares personal experiences?

Back

This is an example of Pathos.

Front

What type of appeal is used when a speaker cites statistics?

Back

This is an example of Logos.

Front

Why is Ethos important in persuasive writing?

Back

Ethos is important because it helps establish the writer's credibility and trustworthiness.

Front

What is the purpose of using Kairos in an argument?

Back

The purpose of using Kairos is to make the argument relevant to the current time or situation.