Social Media Marketing Campaign: Creation

Front

Roughly what percentage of Americans have a mobile device within their reach at all time?

Back

91 percent

Front

By asking “what is the company’s overall purpose,” marketers are trying to achieve which of the following? Reviewing the company’s mission, Analyzing the purpose of the campaign, Comprehending the target market, Examining social media usage

Back

Reviewing the company’s mission

Front

Which of the following questions is related to analyzing the purpose of the social media campaign?
Who is the audience of the company,
What is the company trying to achieve using social media,
Who are the company’s opponents,
How is the company’s social media marketing performance

Back

What is the company trying to achieve using social media

Front

Which of the following is NOT one of the common goals a social media campaign is trying to achieve? Increase website traffic, Develop a loyal customer community, Build brand awareness, Determine the company’s mission

Back

Determine the company’s mission

Front

Building brand awareness means which of the following? Making customers familiar with and able to recognize the brand, Making customers buy the products or services , Making customers spread positive words about the products , Making customers repeatedly purchase the products

Back

Making customers familiar with and able to recognize the brand

Front

Which of the following is NOT true about social media marketing campaigns?
Options:
They are planned, coordinated marketing efforts
They are different from everyday social media use
They follow a detailed plan
They only use one social media platform

Back

They only use one social media platform

Front

By asking “what products or services does the company provide,” marketers are trying to achieve which of the following?
Reviewing the company’s mission,
Analyzing the purpose of the campaign,
Comprehending the target market,
Getting to know the company

Back

Getting to know the company

Front

Which of the following questions is related to investigating the competition?
Options:
Who is the audience of the company,
What is the company trying to achieve using social media,
Who are the company’s opponents,
How is the company’s social media marketing performance

Back

Who are the company’s opponents

Front

According to Allie Danziger, an editorial calendar maps out social media content for what length of time?

Back

Three months

Front

Which of the following is NOT a behavior which increases the conversion rate? Buying a product, Signing up for an account, leaving a positive comment

Back

Viewing the company's website