Ethos, Pathos, Logos

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What is Ethos?

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Ethos is a rhetorical device that establishes credibility or trustworthiness of the speaker or writer. It appeals to the audience's sense of ethics and morals.

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What is Pathos?

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Pathos is a rhetorical device that appeals to the audience's emotions. It aims to evoke feelings such as pity, anger, or joy to persuade.

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What is Logos?

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Logos is a rhetorical device that uses logic, reasoning, and factual evidence to persuade the audience. It appeals to the audience's rationality.

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Example of Ethos: A doctor recommending a treatment.

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This establishes credibility because the doctor is an expert in health.

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Example of Pathos: A commercial showing sad animals in shelters.

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This evokes emotions of sympathy and compassion to encourage adoption.

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Example of Logos: Statistics showing the effectiveness of a product.

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This uses logical reasoning and evidence to persuade the audience.

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How does Ethos differ from Pathos?

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Ethos focuses on credibility and trust, while Pathos focuses on emotional appeal.

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How does Logos support an argument?

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Logos supports an argument by providing logical reasoning and factual evidence.

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Why is Ethos important in persuasive writing?

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Ethos is important because it builds trust with the audience, making them more likely to accept the argument.

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What role does Pathos play in advertising?

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Pathos plays a role in advertising by connecting with the audience's emotions to drive them to take action.