Marketing Plan

Front

PEST analysis is used in what element of the marketing plan?

Back

Current market

Front

The 4 P's of the marketing mix are

Back

Product, Place, Price, Promotion

Front

What is NOT an element of the marketing plan? Cost, Market position, Competitor analysis, They are all elements of a marketing plan

Back

They are all elements of a marketing plan

Front

What does PEST stand for?

Back

Political, Economic, Social, Technological

Front

How a company will make customers aware of its products/services

Back

Marketing Plan

Front

A brief account of the key points contained in a marketing plan

Back

Executive Summary

Front

The specific aspirations or purpose of a company; the major goals it will try to reach.

Back

Mission Statement

Front

What is the purpose of performing a SWOT Analysis?

Back

Identifies internal and external factors that may affect the business future performance.

Front

What does the acronym SWOT stand for?

Back

Strengths, Weaknesses, Opportunities, Threats

Front

Identifying your target market makes it easier and more cost effective to ______.

Back

reach your potential customers