Marketing Plan

Marketing Plan

Assessment

Flashcard

Business

11th - 12th Grade

Practice Problem

Hard

Created by

Wayground Content

Used 1+ times

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20 questions

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1.

FLASHCARD QUESTION

Front

PEST analysis is used in what element of the marketing plan?

Back

Current market

2.

FLASHCARD QUESTION

Front

The 4 P's of the marketing mix are

Back

Product, Place, Price, Promotion

3.

FLASHCARD QUESTION

Front

What is NOT an element of the marketing plan? Cost, Market position, Competitor analysis, They are all elements of a marketing plan

Back

They are all elements of a marketing plan

4.

FLASHCARD QUESTION

Front

What does PEST stand for?

Back

Political, Economic, Social, Technological

5.

FLASHCARD QUESTION

Front

How a company will make customers aware of its products/services

Back

Marketing Plan

6.

FLASHCARD QUESTION

Front

A brief account of the key points contained in a marketing plan

Back

Executive Summary

7.

FLASHCARD QUESTION

Front

The specific aspirations or purpose of a company; the major goals it will try to reach.

Back

Mission Statement

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