Digital Marketing

Front

The most popular social networking site in the world is: Whatsapp, LinkedIn, Facebook, Youtube

Back

Facebook

Front

___________is an umbrella term for all of your online marketing efforts

Back

Digital marketing

Front

The process of optimizing your website to ‘rank’ higher in search engine results pages.

Back

SEO

Front

A type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.

Back

Affiliate Marketing

Front

Testimonials are most effective if the buyer is in the ___________ stage of purchasing.

Back

Decision

Front

While setting objectives for your Digital Marketing Strategy, it's best to use SMART objectives (Specific, Measurable, Attainable, Realistic, Time-bound). Which of the following is a SMART objective? Reduce total advertising costs by 15%, Increase sales through the eCommerce platform by 10% within the next six months., Increase number of visitors to the company website during the next six months, Improve brand awareness significantly during this semester.

Back

Increase sales through the eCommerce platform by 10% within the next six months.

Front

Which of these websites is useful for monitoring changes in online search patterns over time? Google Trends, Social Mention, Google Analytics, Radian 6

Back

Google Trends

Front

Which website metric tells you how many of your website visitors view only one page?

Back

Bounce rate

Front

You are running a paid search (PPC) campaign. The click through rate is high, but the transaction conversion rate is low. What should you do?

Back

Improve the website

Front

What is the main goal of social media or digital marketing? Options: To connect business with consumers, To be funny, To entertain, To teach about the dangers of the internet

Back

To connect business with consumers