

Business Concepts Flashcard
Flashcard
•
Business
•
12th Grade
•
Practice Problem
•
Hard
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52 questions
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1.
FLASHCARD QUESTION
Front
What is a Mission Statement?
Back
A concise statement defining the purpose and goals of a business.
2.
FLASHCARD QUESTION
Front
What are Illustrated Logos?
Back
Logos that incorporate pictorial elements or images with text.
3.
FLASHCARD QUESTION
Front
What are Abstract Graphic Logos?
Back
Logos that use non-representational shapes and patterns
4.
FLASHCARD QUESTION
Front
What is a Perceptual Map?
Back
A visual representation of consumer perceptions of brands.
5.
FLASHCARD QUESTION
Front
What is Cost-Based Pricing?
Back
Pricing determined by adding a markup to production costs
6.
FLASHCARD QUESTION
Front
What is Sales Forecasting?
Back
The process of estimating future sales and revenue
7.
FLASHCARD QUESTION
Front
What are Unit Sales?
Back
The number of individual products sold
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