Pricing Function 4.01

Front

Pricing is important for both: Customer Satisfaction and Company Success

Back

Customer Satisfaction and Company Success

Front

Competitive, realistic, and flexible are components of:

Back

Effective Pricing

Front

Which of the following affects price? Costs, Competition Channel Members and Company Objectives, Supply and Demand, Economic Conditions, and Government Regulations

Back

All of these

Front

If the economy is not doing well, a company might need to ______ prices

Back

Decrease

Front

If there is a lot of demand for a specific brand of jeans and the supply is low, the company might ______ price.

Back

Increase

Front

If the costs for a company to make their products goes up, the price for the product will probably ______.

Back

Increase

Front

True or False: An inexpensive product will have the highest quality materials with the most features.

Back

False

Front

When buyers and sellers have agreed on the value of a product...meaning the price at which the buyer is willing to spend on a product is the same as what the seller is willing accept...this is called?

Back

Exchange Price

Front

True or False: How a company prices their products will impact their company image.

Back

True

Front

True or False: If a company wants to gain market share and only needs to cover costs, their prices will likely be higher than the competition.

Back

False