Understanding Distribution Channels in Business

Front

What is the primary goal of distribution in business?

Back

To ensure products are available at convenient locations for consumers

Front

Which of the following is a characteristic of direct selling? Primarily used by retailers, Involves multiple intermediaries, Leads to higher costs due to the involvement of agents, Direct interaction between manufacturer and consumer

Back

Direct interaction between manufacturer and consumer

Front

Which of the following businesses uses direct selling? Samsung, Kellogg's, Boohoo, Heinz

Back

Boohoo

Front

What is a major advantage of using the retailing distribution channel?

Back

Reduced marketing costs for manufacturers

Front

Which distribution channel involves selling products in bulk to retailers?

Back

Wholesaling

Front

How does retailing benefit manufacturers?

Back

Through bulk sales to retailers

Front

What is a potential downside of the wholesaling distribution channel?

Back

Squeezed profit margins due to intermediaries

Front

Which company is known for utilizing a multi-channel distribution strategy?

Back

Apple

Front

What does multi-channel distribution allow a manufacturer to do?

Back

Reach consumers through various distribution channels

Front

What factor influences the choice of distribution channel?

Back

The nature of the product and market