Digital Marketing Review

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The purpose of Digital Marketing is ...

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Leverage on digital platform to promote and sell goods and services

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Digital Marketing as a platform increased with the prevalence of devices e.g. smartphones, tablets, notebooks

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True

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To increase website traffic and visibility in search engine results pages through paid and unpaid (organic) methods

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Search Engine Marketing

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Email marketing is a digital marketing technique to

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Reach consumers directly via e-mail using text and rich media content

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Lead generation is to generate customer interest in the company product and services and creating contact lists of those user who have expressed interest. True or False?

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True

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"Digital advertising is obtrusive". Is this statement considered true?

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Yes it is especially Pop-up ads

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One important element of creating a website is...

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Register a hosting service

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Which of the following is a content management systems? Six.com, Gopal, Joomla!, Fix.com

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Joomla!

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Which of the following is NOT a website design? Responsive Design, Accessibility, Colour usage, Performance Optimisation

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Colour usage

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Performance optimisation in website design refers to

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The image size and video files must be optimised.