Budget Lesson 10 Flashcard: the influence of advertisement

Front

An “unfinished comparison” in an advertisement provides consumers with incomplete information.

Back

True

Front

__________ analyzes the influence of colors upon human behavior, decision-making, and, ultimately, purchase.

Back

Color Psychology

Front

Typographic Composition refers to an advertisement's...

Back

font and how it should compliment the advertisement.

Front

What do the french fries symbolize in this McDonald's ad?

Back

WiFi

Front

True or False: Evoking emotion will NOT persuade people.

Back

False

Front

How does the use of facts help persuade people?

Back

It appeals to the rational brain.

Front

What is encouraged by minimalism?

Back

Keeping the ad simple and not too much to remember.

Front

Out-of-stock advertised specials are considered to be an unethical technique.

Back

True

Front

An infomercial is a type of “bait and switch.”

Back

False

Front

Comments from buyers of a product in a commercial usually provide useful information.

Back

False