Propaganda

Front

uses only positive words and phrases to describe a product

Back

glittering generalities

Front

"Everyone else is doing it, you should too!"

Back

bandwagon

Front

involves using a third party (usually a famous person) to endorse a product

Back

testimonial

Front

this technique influences people to feel a cretain way - such as fearful, sad, or joyful

Back

emotional

Front

Used to put down or negatively talk about another company, person, or product

Back

Name Calling

Front

This technique is used to link something well known (and usually liked or trusted) to a product so that people will associate the product with it.

Back

Transfer

Front

This technique lumps all members of a particular group together without making distinctions for individuals

Back

Stereotype

Front

What is this ad an example of?

Back

stereotyping

Front

What is this ad an example of?

Back

glittering generalities

Front

What is this ad an example of?

Back

Testimonial