PROPAGANDA TECHNIQUES

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What is the definition of Transfer in propaganda?

Back

Transfer is a propaganda technique that involves associating a product, person, or cause with something that is already respected or revered, in order to transfer the positive feelings from one to the other.

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CCSS.RI. 9-10.8

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

CCSS.RI.9-10.5

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What does Glittering Generalities mean in propaganda?

Back

Glittering Generalities is a technique that uses vague, emotionally appealing phrases that are associated with highly valued concepts and beliefs, but which carry little concrete meaning.

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What is a Testimonial in propaganda?

Back

A Testimonial is a technique where a celebrity or respected figure endorses a product, person, or cause, aiming to persuade the audience by leveraging the authority or popularity of the endorser.

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CCSS.RI. 9-10.8

CCSS.RI.7.5

CCSS.RI.8.5

CCSS.RI.8.8

CCSS.RI.9-10.5

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What does Plain Folks mean in propaganda?

Back

Plain Folks is a technique that presents a product or politician as being just like the average person, suggesting that they are relatable and trustworthy.

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CCSS.RI. 9-10.8

CCSS.RI.7.5

CCSS.RI.8.5

CCSS.RI.8.8

CCSS.RI.9-10.5

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What is the definition of Name Calling in propaganda?

Back

Name Calling is a technique that involves using negative labels or terms to create an unfavorable opinion of a person, group, or idea.

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CCSS.RI. 9-10.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

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What is Card Stacking in propaganda?

Back

Card Stacking is a technique that involves presenting only the positive aspects of a product or idea while omitting any negative information.

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CCSS.RI.6.5

CCSS.RI.7.5

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Front

Give an example of Transfer in propaganda.

Back

An advertisement showing a beautiful landscape while promoting a car, suggesting that owning the car will give you a similar lifestyle.

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CCSS.RI. 9-10.8

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

CCSS.RI.9-10.5

Front

Provide an example of Glittering Generalities.

Back

A slogan like 'The best choice for a brighter future!' that sounds appealing but lacks specific information.

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Front

What is an example of a Testimonial?

Back

A famous athlete saying, 'I use Brand X toothpaste because it keeps my teeth strong!'.

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CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

CCSS.RI.9-10.5

Front

How does Plain Folks appear in political campaigns?

Back

A politician sharing stories about their humble beginnings to connect with voters.

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CCSS.RI. 9-10.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8