DECA Marketing Cluster Exam

Front

What are the three main types of torts?

Back

Intentional, negligent, strict

Front

A sportswear company sells its products through only a couple sporting goods retailers in a specific region. This is an example of __________ distribution.

Back

selective

Front

Which of the following best describes a nonresponse error in a survey-based research project:
- Researchers don't understand who they should survey.
- Only people who are interested in the survey respond.
- A sample of data is selected from the wrong population.
- Researchers weren't able to contact potential respondents.

Back

Researchers weren't able to contact potential respondents.

Front

What is ineffective about the open-ended question: “How awesome do you think our sales associates are?”

Back

It is a leading question.

Front

Which of the following best describes effective survey questions: Ambiguous and complex, Complex and universal, Clear and neutral, Neutral and ambiguous

Back

Clear and neutral

Front

Viola received an email that asked her to fill out a 10-minute survey for market research. Because the email stated she would have her name entered into a contest for a prize, she completed the survey, which asked questions about her interests and wants. Two days later, Viola received a call stating she won the contest. However, the salesperson told her that she needed to first buy a product to claim her prize. This is an example of

Back

sugging

Front

Francisco wasn’t planning on purchasing a new tie, but when he walked by a display and saw all ties were on sale, he bought one. Francisco’s buying behavior was impacted by a __________ influence.

Back

situational

Front

When marketers develop the promotion element of the marketing mix, which of the following factors should they take into consideration:
The types of special features a product has,
Where to make a product available,
Bringing in the amount of income they need,
How to coordinate communication efforts

Back

How to coordinate communication efforts

Front

Which of the following is an advantage of mass marketing:

Back

It communicates a broad message to a large audience.

Front

Which of the following is something that can be found in the situation analysis section of a marketing plan:
How the target market will use a product,
Strengths and weaknesses of competition,
Information on a market exit strategy,
A company's mission statement

Back

Strengths and weaknesses of competition