Marketing 2nd 9 Weeks Study Guide

Front

What is "customer buzz"?

Back

Word-of-mouth communication about a company's products or services

Front

What is data mining?

Back

Searching through digital data for patterns and trends

Front

What type of data provides insight into what people think about a topic?

Back

Qualitative data

Front

Which risk management technique involves shifting risk to another party?

Back

Risk transfer

Front

Which type of insurance covers employee injuries on the job?

Back

Workers' compensation

Front

What is the process of analyzing a situation for possible risks called?

Back

Risk assessment

Front

Which is an example of reputational risk? Options: Equipment failure, Natural disaster, Negative publicity, Employee theft

Back

Negative publicity

Front

Which type of risk is caused by acts of nature?

Back

Natural risk

Front

What is primary data?

Back

Data collected directly by an individual or organization

Front

What is a hypothesis?

Back

A statement that can be tested and proved to be true or false.