IBT: Marketing

Front

All businesses must complete some marketing activities even if that is not their focus.

Back

True

Front

A target market is a group of consumers that have similar wants and needs.

Back

True

Front

Effective marketing begins with a good product.

Back

False

Front

Finding solutions to problems through carefully designed studies involving consumers is called market research.

Back

True

Front

Highly complex and technical products have higher prices than simple products.

Back

True

Front

Advertising is any form of communication used to inform, persuade, or remind. True or False?

Back

False

Front

A small number of consumers expressing opinions about a new product or service in a group discussion is a

Back

focus group

Front

This marketing function involves setting and communicating the value of products and services.

Back

pricing

Front

A (n) _ _ identifies how a company uses marketing to achieve its goals.

Back

Marketing Strategy

Front

A marketing mix is the blending of four marketing elements: price, product, promotion and _.

Back

Place