
IBT: Marketing
Flashcard
•
Other
•
9th - 12th Grade
•
Practice Problem
•
Hard
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17 questions
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1.
FLASHCARD QUESTION
Front
All businesses must complete some marketing activities even if that is not their focus.
Back
True
2.
FLASHCARD QUESTION
Front
A target market is a group of consumers that have similar wants and needs.
Back
True
3.
FLASHCARD QUESTION
Front
Effective marketing begins with a good product.
Back
False
4.
FLASHCARD QUESTION
Front
Finding solutions to problems through carefully designed studies involving consumers is called market research.
Back
True
5.
FLASHCARD QUESTION
Front
Highly complex and technical products have higher prices than simple products.
Back
True
6.
FLASHCARD QUESTION
Front
Advertising is any form of communication used to inform, persuade, or remind. True or False?
Back
False
7.
FLASHCARD QUESTION
Front
A small number of consumers expressing opinions about a new product or service in a group discussion is a
Back
focus group
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