Ch. 6 Fliers, Brochures, & Websites

Front

What is the typical format of a print newsletter?

Back

Four pages, each with three vertical columns.

Front

What is a recommended strategy for the language on a flier?

Back

Use short, direct phrases.

Front

What is a recommended unfolded size for a brochure?

Back

Either 8½ x 11 inches or 8½ x 14 inches.

Front

Which statement is NOT correct about a company newsletter?

Back

Company newsletters are read exclusively by employees of the company.

Front

How should a newsletter story be organized?

Back

Reveal the facts in reverse order of importance.

Front

What is the purpose of a flier?

Back

To promote an event, product, or service in a concise and visually appealing manner.

Front

What are the key elements of a brochure?

Back

Visual appeal, clear information, and a call to action.

Front

What is the difference between a flier and a brochure?

Back

A flier is typically a single page, while a brochure is a folded document that provides more detailed information.

Front

What is the importance of using visuals in a flier?

Back

Visuals attract attention and help convey the message more effectively.

Front

What is a common mistake to avoid when designing a newsletter?

Back

Using too much text without breaks or visuals.