Advertising Techniques Flashcard

Front

What is the total amount of money earned before deductions?

Back

Gross Pay

Front

What is a cost that varies over time according to factors like gas prices and food?

Back

Variable Expense

Front

What is the amount you receive on your paycheck after deductions?

Back

Net Pay

Front

What are purchases made without prior thought, often made immediately upon seeing something desired?

Back

Impulse purchases

Front

What is the illegal use of someone’s personal information?

Back

Identity Theft

Front

What is a fixed expense?

Back

An expense that does not change over time, such as rent or mortgage payments.

Front

What is a budget?

Back

A plan that outlines expected income and expenses over a specific period.

Front

What is the difference between wants and needs?

Back

Wants are desires for non-essential items, while needs are essential for survival.

Front

What is a luxury expense?

Back

An expense for non-essential items that enhance quality of life.

Front

What is the purpose of advertising?

Back

To promote products or services to increase sales.