3.01_IM12 SEM I Review

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Which of the following is a requirement for good decision-making: A college degree, At least three options, Money, Data

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Data

Front

Which of the following are common types of data used by marketers: Facts, predictions, estimates, Predictions, estimates, quotes, Quotes, facts, testimonials, Quotes, testimonials, estimates

Back

Facts, predictions, estimates

Front

Which of the following is an example of a fact:
The economy should get better during the next decade.
Valentine’s Day is on February 14.
It could cost up to 20 million dollars to launch a new product.
Junior year will be harder than sophomore year.

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Valentine’s Day is on February 14.

Front

Quinn is getting ready to start college. Though she knows that the figure could change over time, she guesses that her four years in school will cost her around $65,000. This is an example of a(n)

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estimate

Front

Which of the following is an example of a prediction:
About half of the business’s customers are female.
The business owes $200,000 in taxes.
Sales will be up 4% next quarter.
Sales were up 4% last quarter.

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Sales will be up 4% next quarter.

Front

Which of the following is an example of data that marketers could gather from the company’s sales team: The latest market research studies, The prices of raw materials, What products competitors are currently offering, How actual sales compare to sales goals

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How actual sales compare to sales goals

Front

Which of the following pieces of data give a wealth of information about a customer: A trade journal, A sales invoice, An expense report, A sales report

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A sales invoice

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A piece of easily observable data about a competitor is its

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Current promotional campaign

Front

The best source for data about the goods and services a company needs to buy for its own operation is its

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Vendors

Front

Which of the following is an example of a trade journal: Newsweek, People, MOTOR Magazine, USA Today

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MOTOR Magazine