Ch. 12 - Managing Innovation

Front

What is a key goal of adaptive new entry strategies?

Back

Capitalizes on current market trends

Front

What does innovation involve?

Back

New ideas and positive change

Front

What does product innovation primarily focus on? Options: Creating new product designs, Improving cost efficiency, Enhancing marketing strategies, Reducing environmental impact

Back

Creating new product designs

Answer explanation

Front

What is a key goal of process innovation?

Back

Improving the efficiency of organizational processes

Answer explanation

Front

What is the first stage of the Innovation Process?

Back

Idea

Answer explanation

Front

Which stage follows Invention in the Innovation Process? Options: Innovation, Idea, Imitation, Expansion

Back

Innovation

Answer explanation

Front

What characterizes radical innovation? Options: Major departure from existing practices, Minor product improvements, Focuses on cost-cutting, Adopts industry standards

Back

Major departure from existing practices

Answer explanation

Front

What is a goal of incremental innovation?

Back

Enhances existing products and processes

Answer explanation

Front

Which type of innovation combines new technology with an existing market? Options: Architectural Innovation, Radical Innovation, Incremental Innovation, Disruptive Innovation

Back

Architectural Innovation

Answer explanation

Front

What does 'Seeds versus weeds' refer to in innovation?

Back

Choosing projects to pursue