Case Studies

Front

Why has Disney been so successful for so long?

Back

Consistent innovation, strong branding, and synergy across business units.

Front

What did Bob Iger do to rejuvenate Disney?

Back

Acquired major franchises like Pixar, Marvel, and Lucasfilm.

Front

What issue is Disney facing today?

Back

Declining pay-TV subscribers due to cord-cutting trends.

Front

How would you describe Netflix's strategy process over time?

Back

Transitioned from DVD rentals to streaming and heavily invested in original content to adapt to technological trends.

Front

How was Netflix able to disrupt the U.S. home entertainment industry?

Back

Through a subscription model with no late fees, personalized recommendations, and on-demand streaming.

Front

What are Netflix's core competencies?

Back

Data-driven insights, high-quality content creation, technological innovation, and strong brand reputation.

Front

How can Netflix increase demand for its services in the United States?

Back

By expanding its library, offering flexible pricing, improving recommendations, and enhancing streaming quality.

Front

What challenges does Netflix face by going beyond the U.S. market?

Back

Cultural and language barriers, regulatory hurdles, limited licensing rights, and competition with global and local players.

Front

How did Marvel innovate early in its history?

Back

By targeting older audiences with original content featuring relatable, flawed superheroes.

Front

What are Marvel’s key resources?

Back

Its extensive library of over 8,000 characters.