Front

What is Ethos?

Back

Ethos is a rhetorical appeal to credibility or character. It establishes the speaker's authority and trustworthiness in the eyes of the audience.

Front

What is Logos?

Back

Logos is a rhetorical appeal to logic and reason. It uses facts, statistics, and logical arguments to persuade the audience.

Front

What is Pathos?

Back

Pathos is a rhetorical appeal to emotion. It aims to evoke feelings in the audience to persuade them.

Front

Example of Ethos in a statement.

Back

"Our expertise in roofing contracting is evidenced not only by our 50 years in the business and our staff of qualified technicians..."

Front

Example of Logos in a statement.

Back

"More than one hundred peer-reviewed studies have been conducted over the past decade, and none of them suggests that this is an effective treatment for hair loss."

Front

Example of Pathos in a statement.

Back

"There's no price that can be placed on peace of mind. Our advanced security systems will protect the well-being of your family..."

Front

How does Ethos enhance persuasion?

Back

Ethos enhances persuasion by establishing the speaker's credibility, making the audience more likely to trust and accept their message.

Front

How does Logos enhance persuasion?

Back

Logos enhances persuasion by providing logical reasoning and evidence, making the argument more convincing and rational.

Front

How does Pathos enhance persuasion?

Back

Pathos enhances persuasion by connecting with the audience's emotions, making them feel a certain way that aligns with the speaker's message.

Front

What role does audience perception play in Ethos?

Back

Audience perception is crucial in Ethos; if the audience views the speaker as credible and trustworthy, they are more likely to be persuaded.