Understanding Your Audience Flashcard

Front

What is the main focus of an audience-centered speaker?

Back

General information about the audience

Front

Which type of audience analysis involves collecting quantitative data?

Back

Informal audience analysis

Front

What does behavioral audience analysis focus on?

Back

The audience's needs, wants, and motivations

Front

Which type of analysis helps in understanding the psychological needs of the audience?

Back

Psychological audience analysis

Front

What are formal analysis techniques used for in a speech?

Back

Tone, style, and organization of the speech

Front

Which technique involves observing and responding to the audience?

Back

Informal analysis techniques

Front

What is a method of data collection that includes surveys?

Back

Physiological assessments

Front

Which of the following is NOT a focus of psychological audience analysis?
The audience's motivations,
The audience's needs,
The speaker's personal preferences,
The audience's wants

Back

The speaker's personal preferences