principles of design

Front

In design ______ is used to highlight the most important information. ______ creates the focal point of the design.

Back

Emphasis

Front

has more length than thickness, and can be unbroken, broken, or implied. Can be vertical, diagonal, horizontal, and even curved.

Back

Line

Front

The range from light to dark

Back

Value

Front

Can a black and white painting such as this painting by Franz Kline show emphasis?

Back

Yes

Front

Which company used contrast in commercials to promote a popular product?

Back

Apple

Front

This picture is displaying what type of balance?

Back

Asymmetrical

Front

The green tomato is the __________ of this artwork composition.

Back

Emphasis

Front

Areas between and around parts of an image or the implied depth in that image. Types: Positive, Negative

Back

Space

Front

________ is created by the juxtaposition of different, often opposite, elements to help your design pop. Minimal ______ will create a more blended, harmonious design, but it may lack a focal point and feel less dynamic.

Back

Contrast

Front

The distribution of elements within a design that create the impression of equality. Types: Symmetrical (formal), Asymmetrical (informal), Radial.

Back

Balance