Digital Marketing Practice Test III

Front

What is a reason that an ad would be rejected on the Facebook App? Options: Lead ads are to receive email, first name and phone number; The link to the landing page includes content that is relevant to the ad; An image within the ad focused on individual body parts; The ad used a video ad that was originally created for television.

Back

An image within the ad focused on individual body parts

Front

Which two ad placement options are available in Instagram?

Back

Stories/Feed

Front

What is an advantage of the slideshow format when you design a mobile creative?

Back

It works well in areas with limited connectivity

Front

A restaurant launches a video campaign for a new location. The goal is to maximize the number of times the video has started to play per impression. Which metric should be used to measure success? Options: Reach, Video plays, Three-second video views, Video ThruPlays

Back

Video plays

Front

On a business Page within the Facebook App, where can a business review results for its boosted posts?

Back

Page Insights/Boost Audience Insights

Front

What can a Facebook group help a business do?

Back

Create a space for people to communicate about topics and interests related to the business

Front

What is the first course of action required to establish a business presence on Instagram?

Back

Switch a personal profile to a business account

Front

To activate the ad scheduling feature, which setting should you select? Options: Accelerated placements, Lifetime budget, Accelerated delivery, Daily budget

Back

Lifetime budget

Front

Which feature is available for a Page post? Options: Add a video, Assign a budget, Select an objective, Select a placement

Back

Add a video

Front

A business wants to forecast reach. Which tool should an advertiser use to perform this task? Options: Audience Insights, Attribution, Estimated daily results, Analytics

Back

Estimated daily results