Ethos Logos Pathos Card Sort

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What is Ethos?

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Ethos is a rhetorical appeal to credibility or character. It establishes trust and authority in the speaker or writer.

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What is Logos?

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Logos is a rhetorical appeal to logic and reason. It uses facts, statistics, and logical arguments to persuade an audience.

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What is Pathos?

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Pathos is a rhetorical appeal to emotion. It aims to evoke feelings in the audience to persuade them.

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Example of Ethos: A dentist recommending a toothbrush.

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This demonstrates Ethos because the dentist has credibility and expertise in dental care.

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Example of Logos: Exercise improves heart health based on scientific studies.

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This demonstrates Logos as it uses logical reasoning and evidence to support the claim.

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Example of Pathos: A story about a mother needing parental leave after a sick child.

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This demonstrates Pathos by appealing to the audience's emotions and empathy.

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How does Ethos differ from Pathos?

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Ethos focuses on credibility and trust, while Pathos focuses on emotional appeal.

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How does Logos support an argument?

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Logos supports an argument by providing logical reasoning and factual evidence.

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Why is Ethos important in persuasive writing?

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Ethos is important because it builds trust with the audience, making them more likely to accept the argument.

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What role does Pathos play in advertising?

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Pathos plays a role in advertising by creating emotional connections that influence consumer behavior.