Ethos, Pathos, Logos

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What is Ethos?

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Ethos is a method of persuasion that relies on the credibility or ethical appeal of the speaker or source. It establishes trust and authority.

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What is Pathos?

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Pathos is a method of persuasion that appeals to the audience's emotions and feelings, aiming to evoke an emotional response.

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What is Logos?

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Logos is a method of persuasion that uses logical reasoning, facts, and statistics to support an argument.

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Example of Ethos:

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"The Center for Disease Control advises everyone to get a flu vaccination." This statement relies on the authority of a reputable organization.

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Example of Pathos:

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"Donate just $1 a day to starving children. Make sure no one goes hungry under your watch..." This statement appeals to the audience's emotions.

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Example of Logos:

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"Nearly 25% of all car accidents are caused by drivers using cell phones while driving." This statement uses statistics to present a logical argument.

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How does Ethos differ from Pathos?

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Ethos focuses on credibility and trust, while Pathos focuses on emotional appeal.

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How does Pathos differ from Logos?

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Pathos appeals to emotions, whereas Logos appeals to logic and reason.

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What role does credibility play in Ethos?

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Credibility is essential in Ethos as it determines how much the audience trusts the speaker or source.

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Can you give an example of Logos in advertising?

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"9 out of 10 dentists recommend this toothpaste." This uses statistics to persuade consumers.