ESB Vocabulary

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Acquisition Costs:

Back

Cost incurred by a business.

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Angel Investor:

Back

An investor who provides funding to a business for a stake (ownership) in the business in return.

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Asset:

Back

A tangible item a business owns.

Front

•B2B:

Back

A business-to-business commercial transaction between businesses.

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B2C:

Back

A business-to-consumer transaction.

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Balance Sheet:

Back

A document that compares assets to liabilities plus owner's equity.

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Bootstrapping:

Back

A business owner that uses their own money to fund their business.

Front

Brand Recognition:

Back

The level of familiarity one has with a brand.

Front

Break-Even Point:

Back

The point where a business's revenue matches its expenses over a given period.

Front

Budget:

Back

The amount of money a business plans on spending during a given period.