Marketing Concepts

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Marketing Channels

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Are where you'll publish the content that educates your buyers, generates leads, and spreads awareness of your brand.

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Marketing Plan

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An operational document that outlines an advertising strategy that an organization will implement to generate leads and reach its target market.

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Distribution

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The process of making a product or service available for the consumer or business user that needs it, either directly by the producer or through indirect channels with intermediaries.

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Markup

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The difference between the selling price of a good or service and its cost.

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Marketing Strategy

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Helps businesses have a vision to reach their goals and objectives for their business.

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Branding

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The marketing practice of creating a name, symbol, or design that identifies and differentiates a product from other products.

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List the 9 Marketing Strategies.

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1. 1. Define your brand

2. 2. Identify your customers

3. 3. Identify competition

4. 4. Set your SMART goals

5. 5. Identify your digital marketing strategies

6. 6. Evaluate your existing digital channels and assets

7. 7. Set a budget

8. 8. Launch campaign 

9. 9. Track your result

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3 things to consider with product management

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1. 1. Product feature

2. 2. Branding, Packaging, and Labeling

3. 3. Position Your Products or Services

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Examples of Product feature

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1. color, size, delivery, warranty, etc.

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Examples of Branding, Packaging, and Labeling

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name, symbol, design.