Warm Up The Role of the Media

Front

A method of communicating information, entertainment, and other messages.

Back

Media

Front

Communicating information to large numbers of people

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Mass Media

Front

Favoring one view over another

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Biased

Front

A ___________ business seeks to make income for its founders and employees.

Back

for-profit

Front

Why does each news outlet have its own standards for deciding which stories get through the gate and into the public eye?

Back

The media is a business and almost always biased.

Front

How do commercial news sources make money?

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selling time or space to advertisers, making the news as exciting and fast paced as possible, reporting news that affects the most number of people, all of the above

Front

True or false? If you watch the television news, you will hear about all the issues that exist.

Back

False

Front

True or false? Thanks to the media’s influence, people don’t need to pay attention to what’s going on.

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False

Front

True or false? In its role as gatekeeper, the media decides which stories to run.

Back

True

Front

True or false? An issue can’t get on the public agenda if nobody has heard about it.

Back

True