Understanding Audience and Attitudes

Front

What is the term used to describe the study of people's opinions and feelings towards a topic?

Back

Attitudes

Front

Which type of analysis focuses on understanding the characteristics of a group, such as age, gender, and education level?

Back

Demographic Analysis

Front

What is the process of drawing conclusions based on evidence and reasoning?

Back

Inference

Front

Which analysis considers the mental and emotional state of the audience?

Back

Psychological Analysis

Front

What is the term for the principles or standards of behavior that are considered important in life?

Back

Value

Front

What type of analysis involves understanding the specific circumstances or context in which communication occurs?

Back

Situational Analysis

Front

Which term refers to the process of understanding the audience to tailor communication effectively?

Back

Audience Analysis

Front

What is the term for the ideas or convictions that people hold to be true?

Back

Beliefs

Front

Which approach focuses on the needs, interests, and expectations of the audience during communication?

Back

Audience-Centered

Front

What is the term for the systematic study of the audience's psychological characteristics?

Back

Psychological Analysis