Social Media Strategist Practice-4

Front

The developers of a point-of-sale retail transaction software had a system error in the Web server. Users of the system were unable to upload data through their remote online entry service. The customers quickly grew angry about the situation and began posting negative comments on several popular social media sites and the company’s public message board. The company is in the response stage of managing the crisis. What should they do?

Back

Post responses to the messages, explaining the problem and when it will be resolved.

Front

How can a large grocery store chain best incorporate social media to their advertising mix? Options: Post recipes with coupons for the ingredients., Schedule promotional events at various store locations, Post the weekly coupon flyer as a PDF, Post a link to their corporate Web site.

Back

Post recipes with coupons for the ingredients.

Front

Sarah is conducting a SWOT analysis of the online social media plan for a company that sells professional-wear clothing for women. What should she have completed first? Options: A social media audit, Development of a persona, A social media audit and a list of social media goals, Analysis of current user demographic segmentation.

Back

A social media audit and a list of social media goals

Front

A company noticed a recent spike in online posting about one of their products. In response, they increased the amount of paid advertising for that particular product. However, sales of the product dropped by 75% in the next 3 months. Which value component was missing from the analysis about the spike?

Back

Context; most of the posts were complaints about product performance

Front

A startup business is designing fabric patterns for the home fashion industry. What type of platforms will best meet the business’ social media marketing needs?

Back

Photo oriented sites, such as Instagram or Pinterest

Front

Which organization is likely to experience the highest impact of implementing an aggressive social media marketing campaign? A car manufacturer that makes trucks, sedans and hybrids, A large financial services company providing payroll processing, A circus performance troupe that travels the country, A political campaign for mayor of a large city

Back

A political campaign for mayor of a large city

Front

When Bill creates a social media posting, which message would be an effective call to action? Options: Schedule a video shoot today, to receive a 10% discount; Message me for details; Share this with all of your friends; Watch this video compilation to see what services we have to offer.

Back

Schedule a video shoot today, to receive a 10% discount

Front

What is the company trying to calculate if they have a goal of increasing revenue from social media site by 15% in the next quarter, know the costs of their paid advertising and internal resources, and are collecting data on conversions from follower to lead to site? Options: Return on Investment, Return on Engagement, Customer Loyalty, Follower Sentiment

Back

Return on Investment

Front

A large paper products company has recently hired a new CEO. She is blogging regularly on social media to discuss ways to improve products and reduce negative impact on the environment. Other leaders in the company have engaged in her blog discussions and shared with their departments. This behavior is known as:

Back

Executive buy-in (obtaining acceptance & support of social media integration)

Front

What should Stuart do to ensure the association’s social media sites are in compliance with the various legal regulations internationally? Options: Contact the owners of the copyrighted materials and request a fee to remove the materials from the sites., Require users to accept a terms-of-use license and privacy policy before they can post any content., E-mail the users and request they show permission they are allowed to use the materials., File a lawsuit against the users for posting copyrighted materials on this site.

Back

Require users to accept a terms-of-use license and privacy policy before they can post any content.